Premium food retailer Booths has set its sights on reaching markets with “untapped potential” with a new strategy and senior management structure.
The regional supermarket – which has 26 stores, mainly in the North West of England – in February announced the creation of a five-strong executive team and a new vision not constrained by geography.
Nigel Murray, who has been at Booths for more than a decade, moved from managing director to chief executive.
Reporting into him are chief brand officer Emma Booth, chief operating officer Rebecca Hardman, chief commercial officer Nicola Karran and chief financial officer Damien McDonald, who is also company secretary.
Murray said: “The creation of this team is a critical enabler in the delivery of a new broader business strategy.
“We have untapped potential within our brand-reach and also our manufacturing base. There are significant opportunities in new markets and with new customers for what we make and develop, be that through other businesses or direct to consumers.”
He added that he had “huge confidence” in his new executive team.
“There is a bright future for the business, in Booths Country and beyond, and this team will enable us to deliver positive change with pace and impact,” he added.
Chairman Edwin Booth will continue to lead the family grocer.
He said: “We are keen to realise the potential for the Booths brand and the love it evokes across the country.”
This article first appeared in the March issue of Fine Food Digest.
