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NICE RICE is here to change the rice industry. Why? Because rice has the second highest emissions of any food, the highest water use of any food and there are 400 million rice farmers stuck living in poverty. The GOOD NEWS is there's a sustainable farming method that reduces emissions, saves water and helps farmers earn a better living. We’re using this rice to create the most delicious AND most sustainable rice products in the world, and we believe this is the FUTURE of rice.

Award-winning products

Nice Rice Provençal Herb Recipe (ready-to-heat rice)

Nice Rice Pure Basmati (dry rice)

Browse winning products