Quarter Proof

We want the freedom to decide when, where and how much we drink, but we don't want to dilute the drinking experience. Because done right, drinking is a pleasure. Abstinence is not. So between all and nothing, we've created a third way of drinking; an antidote to the idea that moderation is something to be endured, not enjoyed. We don't want to give up something we love - we're just smart enough to understand that it's better for us in the long-run if we enjoy a little less of it.