The Crucial Sauce Company

In 2001, Gabe Gabriel founded Crucials on Birmingham's vibrant streets, spotting a gap for great-tasting, affordable sauces. Hot Stuff was the first creation, becoming a chip shop essential. By 2005, Crucials had 11 flavours, a staple nationwide. As demand for “chippy sauce at home” grew, the family-friendly 500ml range launched, first in discounters, then in major supermarkets like Iceland, Asda, and Morrisons. With loyal fans and increasing reach, Crucials continues to banish blandness.