FFD August 2020

Fine Food Digest is read by independent delicatessens, farm shops, food halls and speciality food buyers in multiple retailers, cooperatives, symbol groups, cash & carries and speciality food producers.

Editorial Policy

Expertly written news and feature articles cover the full spectrum of speciality food and drink industry. Our news stories are original, well researched and well written by professionals.

Our sector features are by seasoned writers, acknowledged experts in their field, who examine the choices retailers face in selecting lines to stock and offer independent advice on the best ranges. The Artisan pages are dedicated to those who make the foods sold in these stores.

Deli of the Month entertainingly reveals the trials of running an independent deli or farm shop and examines techniques for improving trade.

Our exhibition previews are thorough and essential in helping busy retailers plan their visit and our exclusive reviews of Great Taste and the World Cheese Awards provide readers with invaluable insight into award winning foods.


Through the Guild’s network of training courses and exhibitions, we continually monitor new store openings and changes in personnel quicker and more effectively than any other trade title. Fine Food Digest reaches start-up delis before they open – at the time the owners are about to negotiate with new suppliers.

5,500 personally addressed copies and 12,200 businesses digitally each issue guarantee coverage of delicatessens and farm shops, speciality food buyers in food halls, multiple groups, cooperatives, symbol groups, cash & carries and food producers. Fine Food Digest has the largest named circulation of any speciality food magazine, meaning that every single copy is sent to named individuals, never just to a job title or company name, translating to an extremely high engagement with our target audience.

Before you plan your next advertising campaign, check out if the speciality food magazine you’re using offers this level of targeted coverage.

For further details regarding advertising please contact Sally Coley