Retail cheese

Our training is specially tailored to the needs of independent food businesses. Practical, hands-on courses inspire and inform, as well as providing the opportunity to meet retailers and employees from like-minded business owners at our London and Dorset offices, as well as other locations around the UK.

Suitable for all levels

Retail Cheese one day course

An interactive course, with plenty of hands-on experience and tasting opportunities, delivered by two of the UK's leading cheese experts

Why take the course?

Our unique and practical hands-on course will teach retailers of all levels how to run a successful cheese counter. This one day course is for independent deli owners and their teams who are involved in sourcing, buying and selling cheese.

What will you learn?

Suitable for all levels of experience, this course will help new staff get to grips with their role and inspire more experienced staff to engage with customers and refresh their skills and product knowledge.

Attendees will:

Discover how to taste and identify different cheeses
Gain confidence in knowing what to stock
Improve product knowledge leading to more selling opportunities
Find out how to educate and build rapport with customers
Master the art of what makes a good cheese board
Learn how to cut, wrap and keep cheese
Get inspired by drinks and accompaniment matching and upselling
Acquire practical skills to increase cheese sales

Guild of Fine Food Retail Cheese Training, cheese wrapping

The next Retail Cheese courses will take place on:

Coming soon: 2025 course dates

For all enquiries, including bespoke courses for your business, please email: [email protected].

Course notes, Retail Cheese Training

Who will train you?

This course will be presented by two charismatic experts in their field, Patrick McGuigan and Emma Young, both regular judges at the World Cheese Awards.

Patrick is a food journalist and cheese writer who contributes to the Telegraph, the FT, delicious. magazine and The Food Programme. He is the author of The Philosophy of Cheese, has recently co-authored a second book, The Cheese Life , and regularly hosts talks and tastings.

Emma has worked in cheese retail, wholesale, cheesemaking and buying, giving her very well rounded cheese industry knowledge. She is the author of The Cheese Wheel.

Guild of Fine Food Retail Cheese trainers: Emma Young and Patrick McGuigan

Course costs

Retail cheese training – one day course	Cost per delegate
Guild of Fine Food members	£150
Non-members	£195

All costs exc. VAT

Book now

Special members’ rates

We offer Guild of Fine Food members discounts on all our Retail Cheese training courses. Please contact [email protected] to find out how to book with your members’ discount.

Find out more about membership

Retail cheese training, Guild of Fine Food

The perfect mix of theory and practical, with clear direction and actions for how we can make our cheese counter even better!

From the moment I walked in, to the minute I left, it was FANTASTIC. This course has given me so much more knowledge. I will now be able to train my team to be as confident and competent as you have made me!