Cheese


Sell more cheese!

This practical and enabling course helps retailers to increase turnover and improve the customers’ shopping experience.

The course was revamped in 2015 with two new instructors – Charlie Turnbull, cheesemonger & Guild training coordinator Jilly Sitch – and a new focus on coaching delegates through every step of selling and caring for cheese.  The aim is to educate and enthuse those who buy and sell cheese, and is a must for all independent retailers and their team.

Capitalise on the two major differences between independent fine food retailers and the supermarkets: the best selection of quality cheese and staff who can talk intelligently to customers about them.

This one day course running from 9am – 5pm starts by going ‘back to basics’ and begins with an overview of cheese, what it is, what’s in it, and how it’s made.  The course will help you to:-

  • Enhance your understanding of the cheese making process
  • Recognise the main families of cheeses
  • Understand the impact of terroir has on cheese
  • Learn how to select, display, sell & care for cheese
  • Comparatively taste over 40 types of cheese
  • Talk to your customers confidently and competently
  • Sell more cheese proactively rather than reactively

The course ends with a practical session on cutting, slicing and wrapping cheese, plus valuable advice on how to engage with your customers and SELL MORE CHEESE!

Download an application form here or contact jilly.sitch@gff.co.uk +44 (0)1747 825200 x 609.

Charlie Turnbull_MG_8940 3170415

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