Yorkshire producer Great Balls of Flour has launched a range of pre-pressed pizza bases, pizza dough balls, flours and dusts that tap into the growing home pizza oven trend.
The startup specialises in chilled, Neapolitan dough balls and pizza bases that are said to “remove the stress and hassle out of crafting exceptional pizza at home”.
“Our products are designed to allow home cooks to bypass the often temperamental process of dough making and jump straight to the creative fun of toppings,” founder James Talbot told FFD.
Consumers can either buy their bases as ready-to-roll dough balls or in a 12” pre-pressed format (RRP £2.75). Slow, low temperature fermentation is said to yield a dough with “exceptional flavour” and, as well as the company’s flagship Original Neopolitan Dough Balls, there are Sourdough, Easy Stretch and Gluten-Free variants. RRPs from £2 for 250g.
For those who want to make their own dough, Great Balls of Flour offers Pizza Dough Mix in Neopolitan and Sourdough options. RRP £6.50; WSP from £3.95.
Beyond bases, the range includes ‘pizza dusts’ – blends of flours and semolinas. Pizza Preparation Flour prevents dough from sticking or drying out during stretching, while Pizza Peel Dust acts like a layer of teflon on the pizza paddle, preventing sticking and ensuring there’s no burnt taste to the crust. (RRP 4.50; WSP from £2.73).
Great Balls of Flour currently supplies a number of farm shops and says it would love to expand into the wider retail world, teasing the introduction of freezer-friendly packaging in the near future.
This article first appeared in the August issue of Fine Food Digest.
