Challenger fats and oils brand Good Phats has reaffirmed its commitment to the independent sector while announcing national listings with Sainsbury’s and Waitrose.
“Indies are where we started and still spend the majority of our time nurturing; we’re currently in around 500 nationally, and we have ambitions to be in over 1,000 by the end of the year. We are seeing fantastic pick up in butchers, bottle shops, farm shops and delis,” Tom Redwood, the chef-turned-entrepreneur behind Good Phats, told FFD.
Redwood is on a mission to reframe fats and oils as essential cooking tools that should be “revered not feared”.
“For years, fats have been misunderstood and unfairly lumped together, with people taught to avoid them rather than understand them. The result was confusion in the kitchen and the rise of highly processed alternatives.
“Good Phats exists to challenge that, by selecting fats based on quality, transparency and function, with no seed oils, appropriate processing, and a clear role in how people actually cook,” said Redwood.
To this end, the company’s range includes Italian and Spanish extra virgin olive oils and Spanish avocado oil in glass bottles, squeezy bottles and sprays, as well as spoonable organic British grass-fed ghee and beef tallow.
“We’ve seen a significant rise in interest in animal fats over the past year, particularly beef tallow, as people rethink ultra-processed cooking oils and seed oils. Our Squeezies are also performing extremely well. They tap into a simple truth: chefs have been decanting their favourite oils into squeezy bottles for years for control and precision.”
This article first appeared in the January-February 2026 issue of Fine Food Digest.
