Gus Hunter and Juno Jablon, founders of ‘grette
London
Great Taste case study, Golden Fork nominee
‘grette, a small batch salad dressing brand, set up by husband and wife Gus Hunter and Juno Jablon started out on a kitchen table in Brixton in 2024. Since then, demand for their products has been so great that they have had to bring a co-packer on board to help handle the sheer number of orders. ‘grette entered Great Taste for the first time in 2025, and their miso‘grette went on to win a Great Taste 2025 3-star award and a nomination for the Golden Fork from England. Following that success, they have secured a number of national opportunities and are in talks to start exporting to Ireland and Sweden.
Gus Hunter says: “We originally entered Great Taste for validity, on the advice of retailer colleagues who’ve been using the awards as a benchmark for some time. We had a really strong belief in what we were doing and were getting great feedback from our customers and stockists as well as all our friends and family, but we wanted our dressing to be properly scrutinised by industry experts. We’re a new company and if we hadn’t won anything, the feedback alone would have been invaluable.
we wanted our dressing to be properly scrutinised by industry experts…the feedback alone would have been invaluable.
“To have come away with a 3-star and a Golden Fork nomination was sort of mind blowing, and to know that our product was rated in the top three out of the whole country really let us know that we’re doing something right.
“Getting this award has had a real impact on our business. It’s hard to quantify everything exactly, as it is still early doors, but it’s fast tracked a lot of opportunities that we have been working towards. Anecdotally we were aligning to certain timelines and those have been halved since the logo was added to our packaging.
Getting this award has had a real impact on our business...it’s fast tracked a lot of opportunities
“Since our Golden Fork nomination we have really started expanding and are looking at more opportunities both at home and abroad. We actually met someone at the awards ceremony, exchanged contact details and it’s just gone from there! We have also started working with Booths who are now stocking our products in sixteen of their stores, again as a direct result of our Golden Fork nomination. As well as all that, we’ve launched with Diverse, a nationwide distribution partner.
“All of this has really just spurred us on to do more. We’ve been given the confidence to upscale our whole production process, we’ve gone from being a kitchen table producer to something that feels like a really strong small business.
All of this has really just spurred us on to do more. We’ve been given the confidence to upscale…
“We’re definitely going to enter again, we’d like to have validation across our whole range. Obviously we’re hoping for a similar result, but even if that doesn’t happen we know that the judges’ comments will point us in the right direction, we trust the process. It has already helped inspire us to expand the range, we’re branching out more knowing that we can put things through to be tested and receive genuinely constructive feedback.”
