Supporting independent food & drink

Current Status:

Entry is now closed (maximum number of entries reached)

Access your account

Great Taste

28 April 2021 update: Judging is ongoing and we look forward to receiving all your entries in due course.

Please note that if you have confirmed entries in this year’s awards, you can login to your My Guild account to view your delivery date. 

Please do not send in your product until it is required on or shortly before your issued delivery date.

Great Taste is the world’s largest and most trusted food and drink awards.

Putting your food or drink to the test with our panel of over 500 experts is a quick way to get honest, straightforward and impartial feedback from chefs, buyers, food writers and retailers. Whether your product receives a 1-, 2- or 3-star accolade, Great Taste stars are highly respected seals of approval.

Search all Great Taste 2020 results and Golden Fork winners & Supreme Champion 2020

WATCH NOW: Find out why Great Taste is so important to both retailers and producers

Key Dates 2021

1 February 2021

Members' fortnight starts

Great Taste entry open to Guild members. New membership applications must have been received by 8th Jan 2021.

15 February 2021, midday

Members' fortnight ends

Special rates and access for Guild members end. Members can still enter, but will be charged the general entry price.

15 February 2021, midday

General entry open

Great Taste entry open to all (limited places available)

1 March 2021, midday

General entry closes

Last chance for entries (competition will close earlier if entry cap is reached)

Mid-April - Mid-July 2021

Judging

Taking place at venues in Dorset and London (entrants will receive staggered delivery instructions by email after entry has closed)

Late Summer 2021

Results and feedback

Entry information

Great Taste 2021 information:

Terms & Conditions | Category List  |  Quantity Guidelines  |  Example Entry Form

French | Règlements du concours  |  Catégories  |   Quantité à envoyer

Greek  | Οροι και Προϋποθέσεις  |  Κατηγορίες  | Ποσότητα προς αποστολή

Italian  | Termini e condizioni   |   Categorie  | Quantità da inviare

Portuguese  |  Termos e Condições  |  Categorias  |  Quantidade a enviar

Spanish  | Términos y condiciones  |  Categorías  |  Cantidad a enviar

You will receive an email when your delivery instructions are available to download from your MyGuild account. Please do not worry if you have not yet received your delivery instructions, these are sent out over a period of three months. Please do not send any products until you receive your delivery instructions. Please take careful note of the quantity guidelines.

How does it work?

The first step to entering is to register your entries online via the MyGuild portal once entry is open.  You can register your company details in advance, but please try to avoid setting up a duplicate company account.  If someone in your business has already got a company account, then they can add you as a user.

Once you’ve registered and paid for you entries, you will be guided through the next steps of the process:

Great Taste 2021 product entry process

For a more in-depth look at the process, hear first hand what Great Taste can do for your business and how an awarded product is seen within the industry, take a look at our video below:

What is Great Taste?

A huge amount of work goes into the Great Taste awards every year. Find out how we judge and look after your products here.

Great Taste - a potted history

Click here to learn more about the history of our Awards

Great Taste entry alerts

Sign up below to receive Great Taste entry information updates (trade only).   Please note: This form is only to register your interest in entering Great Taste and is not the entry form itself. 

  • Please let us know how to contact you about your enquiry.
    Please tick all that apply.

What happens if you win an award?

As well as our own campaigns we run through PR and the independent trade – which are set to reach 35 million consumers, encouraging them to seek out, taste and buy your winning products – we want you to be able to share your good news with everybody, whether online, on the shelves or in the local press.

Click here to see some of the different ways we can help.

Labels & Logos

Click here to access all the information regarding the fee structure and specifications for our Labels & Logos

Cost of entry

Guild of Fine Food Members’ Fortnight (1 Feb - 15 Feb midday 2021)

  • Company turnover: less than £1m
    £38 per product (+VAT)
  • Company turnover: £1m - £5m
    £60 per product (+VAT)
  • Company turnover: more than £5m
    £72 per product (+VAT)

General Entry (15 Feb midday - 1 March midday 2021 or before if entry cap is reached)

  • Company turnover: less than £1m
    £60 per product (+VAT)
  • Company turnover: £1m - £5m
    £92 per product (+VAT)
  • Company turnover: more than £5m
    £125 per product (+VAT)
  • Supermarket own label products:
    £248 per product (+VAT)

Sponsors of this year's event

  • delicious. magazine
  • Bishop Fleming
  • Bord Bia
  • Fine Food Digest
  • Food & Drink Wales
  • Fresh Montgomery
  • Invest Northern Island
  • Partridges
  • Shire Foods
  • Andrew Ingredients
  • Get Fresh
  • Peter Green
  • The Seed Fund
  • Traditional Cheese
Return to the top