12 April 2021 update: Judging has now begun and we look forward to receiving all your entries in due course. Please note that if you have confirmed entries in this year’s awards, please do not send in your product until you are notified by email over the next few months.
Great Taste is the world’s largest and most trusted food and drink awards.
Putting your food or drink to the test with our panel of over 500 experts is a quick way to get honest, straightforward and impartial feedback from chefs, buyers, food writers and retailers. Whether your product receives a 1-, 2- or 3-star accolade, Great Taste stars are highly respected seals of approval.
You will receive an email when your delivery instructions are available to download from your MyGuild account. Please do not worry if you have not yet received your delivery instructions, these are sent out over a period of three months. Please do not send any products until you receive your delivery instructions. Please take careful note of the quantity guidelines.
How does it work?
The first step to entering is to register your entries online via the MyGuild portal once entry is open. You can register your company details in advance, but please try to avoid setting up a duplicate company account. If someone in your business has already got a company account, then they can add you as a user.
Once you’ve registered and paid for you entries, you will be guided through the next steps of the process:
For a more in-depth look at the process, hear first hand what Great Taste can do for your business and how an awarded product is seen within the industry, take a look at our video below:
What is Great Taste?
A huge amount of work goes into the Great Taste awards every year. Find out how we judge and look after your products here.
Great Taste - a potted history
Click here to learn more about the history of our Awards
Great Taste entry alerts
Sign up below to receive Great Taste entry information updates (trade only). Please note: This form is only to register your interest in entering Great Taste and is not the entry form itself.
What happens if you win an award?
As well as our own campaigns we run through PR and the independent trade – which are set to reach 35 million consumers, encouraging them to seek out, taste and buy your winning products – we want you to be able to share your good news with everybody, whether online, on the shelves or in the local press.